Producing with AI does not mean giving up creative direction. The more powerful the tool, the more important human judgment becomes to guide aesthetics, intent, brand and final quality.
Before generating, define the role of the image: concept, campaign, social, media, presentation or test. Each use requires different resolution, ratio, finishing level and rights control.
Consistency also needs validation. Isolated images can impress, but campaigns need to maintain language, characters, lighting, palette and style across many resizings.
- Start with clear visual direction.
- Create criteria to approve or discard outputs.
- Combine AI, editing and curation to reach final craft.